Systemized Fashion (with Katrín Jónsdottír)

Kristina Grandén and Katrín Jónsdóttir, have always been working with quite strict limitations and conceptual solutions. They are inspired by how fashion is consumed by everyone today. H&M distributes designer clothes at affordable prices since the production and material costs are minimized. How far can this be exercised? Is it possible to minimize labour costs even more? Is it possible to industrialize the process completely? Is it then possible to maintain the quality? They are simplifying and rationalizing fashion, still keeping the aesthetic qualities. One example is a textile module, with which you can create any garment.

»It allows the consumer, not only to be creative in combining clothes, but to combine pieces of clothes. This way, second hand clothing becomes less unique in comparison.«

In another example they highlight these issues by designing haute couture garments, all of them in one piece. Punched out in a non-woven fabric, with ties and straps that hold the clothes together––not a single stitch is needed.

kristina.granden@konstfack.info

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Photographer: Andreas Nyquist